What I have Learn't About AIDA

~AIDA~

Attention - Attract the customer's attention

Interest - Demonstrate advantages and benefits

Desire - Show that you can solve the customer's problem

Action - Get the customer to take action (buy)

Aida is an acronym used in marketing and advertising that describes a list of events that businesses try to do to make customers engaged with an advertisement.

Attention

Businesses try to grab the attention of the customer. They do this by making the advert stand out from other ones. They make it aesthetic so that you are easily engaged with it.

Interest

To create interest in the product, businesses must highlight its advantages and benefits. A feature is distinct part of a product. A benefit is how that part can help customers. Interest can also be created if a product is unique and is unlike any other.

Desire

Closely related to interest is desire. Desire is how the product is beneficial for the customer. The customer understands the pros and cons of the product. And he compares it with similar products to see which one will suit him best. Desire may grow which will lead to the customer buying the product.

Action

Action is the last phase of AIDA. The customer will purchase the product after completing the 3 phases. Desire triggers action, and the customer will purchase it when the product can fulfill his desire.

I had never heard about the concept of AIDA but after learning about it in my media lessons and on mediaknowall.com, I have fully understood the acronym and how businesses use it to advertise their product effectively.