Adverts Aimed At Specific Social Groups

    1) Upper Middle Class

This advert is advertising a luxurious range rover vehicle. The colors red and black create a sensational feeling of being posh. The vehicle itself is very aesthetic. This advert is aimed at the upper middle class as they will be able to afford it. The vehicle is pointing at the customer which creates a feeling of being prosperous if they bought it.

2) Middle Class

This advert is advertising a wonderful Gucci perfume. The model used is attractive so the advert implies that the customer can become attractive too by using the perfume. The contrast of the colors creates a glamorous feeling. The women is standing in front of the distant view of the city suggests that the product is above others and is designed for VIP’s. As the product is not that expensive the middle class will be able to afford it. But it is also aimed at upper middle class too. 

3)Lower Middle Class

This advert is advertising a Coca-Cola drink. The drink is very cheap and is affordable for the lower middle class. The message “live on the coke side of life” implies that the customer can become part of the “rich” or luxurious side of life. The advert is aimed on the lower middle class due to its simple design and style. The colors are appealing and create a good contrast. 

3)Skilled Working Class

This advert is advertising a KFC mini fillet burger. It is very simple and has an appealing look for the skilled working class. The price is written in bold and can be easily identified as they have positioned it good. The price is enlarged as it is very cheap and affordable. The skilled working class can afford to buy this product and so this is why it is aimed at the skilled working class and above.The image of the product creates a sensational feeling to eat it. It is very tempting.