Adverts Aimed At Specific Social Groups

    1) Upper Middle Class

This advert is advertising a luxurious range rover vehicle. The colors red and black create a sensational feeling of being posh. The vehicle itself is very aesthetic. This advert is aimed at the upper middle class as they will be able to afford it. The vehicle is pointing at the customer which creates a feeling of being prosperous if they bought it.

2) Middle Class

This advert is advertising a wonderful Gucci perfume. The model used is attractive so the advert implies that the customer can become attractive too by using the perfume. The contrast of the colors creates a glamorous feeling. The women is standing in front of the distant view of the city suggests that the product is above others and is designed for VIP’s. As the product is not that expensive the middle class will be able to afford it. But it is also aimed at upper middle class too. 

3)Lower Middle Class

This advert is advertising a Coca-Cola drink. The drink is very cheap and is affordable for the lower middle class. The message “live on the coke side of life” implies that the customer can become part of the “rich” or luxurious side of life. The advert is aimed on the lower middle class due to its simple design and style. The colors are appealing and create a good contrast. 

3)Skilled Working Class

This advert is advertising a KFC mini fillet burger. It is very simple and has an appealing look for the skilled working class. The price is written in bold and can be easily identified as they have positioned it good. The price is enlarged as it is very cheap and affordable. The skilled working class can afford to buy this product and so this is why it is aimed at the skilled working class and above.The image of the product creates a sensational feeling to eat it. It is very tempting.

USP

USP

U - Unique

S - Selling

P - Proposition

What I have Learn't About AIDA

~AIDA~

Attention - Attract the customer's attention

Interest - Demonstrate advantages and benefits

Desire - Show that you can solve the customer's problem

Action - Get the customer to take action (buy)

Aida is an acronym used in marketing and advertising that describes a list of events that businesses try to do to make customers engaged with an advertisement.

Attention

Businesses try to grab the attention of the customer. They do this by making the advert stand out from other ones. They make it aesthetic so that you are easily engaged with it.

Interest

To create interest in the product, businesses must highlight its advantages and benefits. A feature is distinct part of a product. A benefit is how that part can help customers. Interest can also be created if a product is unique and is unlike any other.

Desire

Closely related to interest is desire. Desire is how the product is beneficial for the customer. The customer understands the pros and cons of the product. And he compares it with similar products to see which one will suit him best. Desire may grow which will lead to the customer buying the product.

Action

Action is the last phase of AIDA. The customer will purchase the product after completing the 3 phases. Desire triggers action, and the customer will purchase it when the product can fulfill his desire.

I had never heard about the concept of AIDA but after learning about it in my media lessons and on mediaknowall.com, I have fully understood the acronym and how businesses use it to advertise their product effectively.

AIDA Wordle

AIDA Wordle

                                                                     A - Attention

                                                                      I - Interest

                                                                     D - Desire

                                                                     A - Action