Bentley Advert By Haris Ahmed

GCSE Key Concepts (MIGRAIN)

M-I-G-R-A-I-N

M - Media Forms 

I - Institution 

G - Genre

R - Representation 

A - Audience

I - Ideology

N - Narrative 

The key concepts in media studies are the areas you would discuss and considerate whilst analysing or creating an advert. They are the main concepts which make every advert different. The Acronym MIGRAIN can help us remember these concepts. Media forms is the type of media text you are analysing. Institution is the company brand advertising the product. Genre is the way the media text has been constructed. Representation is the choices made to portray in a media text. Audience is the group of people the media text is aimed at which will show some interest in it. Ideology is the set of ideas which show vision in the media text. Narrative is the way events in a story are put together in order to be portrayed to the audience.

3 Examples Of Automotive Adverts

Examples Of Advertisements

1) Toyota Prado

This advert is successful as it aims at a wide target audience and portrays the idea that the product looks good in every aspect and view. The idea that animals and people like it reinforces this very well. The slogan "Amazing from every point of view" anchors the advert stating the idea in formal and straightforward way. The use of actors/models is not exposed in the advert but normal and working class people are shown in the advert maybe to show what type of social demographic class will like and buy the product. The actors portrayed are looking at the car in different places which reinforces the use of the slogan. The colours used are very creative and are realistic. The safari represents the habitat of the animals and the cityscape represents the habitat of the target audience. The sky in the background provides a good contrast to the two locations and the silver car making them stand out more. Silver connotes luxury, purity and coolness.

2) Mitsubishi L200

This advert is successful as it emphasises the USP of the product in a creative way. The large image of interior compared to the small exterior emphasises and suggests that the inside of the car is much bigger than you expect. It also reinforces the slogan, "you'll feel bigger inside" portraying a double meaning. The extreme word bigger represents two things; one that there is more space inside the car, and the other that you will feel bigger and better when driving the vehicle. The measuring scale on the side of the advert also adds to the effect suggesting the large size of the inside. This advert uses colours like grey which connotes coolness, and luxury representing that the car is comfortable.

3) Chevrolet Captiva Xtreme Limited Edition

This advert is successful as it has a clear and obvious purpose and connotation. The car is in a small background of mountains suggesting that the car is more significant and important then the location of travel. And thats where the slogan comes in, "Don't let nature, make you feel insignificant". The slogan anchors the whole of the advert representing that nature will not make you feel insignificant if you are driving the product. And that is the USP which makes it unique within its industry. The silver color found on the car connotes luxury and uniqueness. it is also limited edition which is another unique selling point.

Typography - Serif & Sans-Serif

Typography:

Typography is the design of typefaces which allows us to communicate differently. Typography has to be picked for the right purpose and should communicate what is written more easily or with effect. Typography consists of typefaces used to portray text and add a special effect to the text making it more  effective and persuasive. 

Choosing the best typeface can be difficult, especially due to the fact that hundreds of new fonts are created every day. One of the major typeface classifications when choosing a font is if it is serif or sans-serif. 

Type is a persuader, it makes the reader wonder and become encouraged by what is said. It attracts the readers attention and sets the style and tone of a document. it shows colours and has a meaningful effect on how the reader interprets the the words and typeface. It also emphasises the feeling of the page without the reader reading to interpret it.

TYPE IS: (http://www.will-harris.com/use-type.htm)

• TYPE IS YOUR PERSONALITY ON PAPER
• TYPE IS IMAGE
• TYPE IS POWER
• TYPE IS COMMUNICATION
• TYPE IS IMPORTANT

Serif Font:

A sans font is a font which has small decorative lines added to the ends of the letters which completely change the effect and visual view of the words.  It makes it more stylistic, portraying a more traditional look.


Sans-Serif Font:
A sans-serif font is a font which does not have any small decorative lines added to the ends of the letters and so it has a simple and serious meaning.

High Res VS Low Res

Example Of A High Resolution Photo

Advert Denotation And Connotation

 

                  Original Advert                                    Modified Advert

Original Advert

The colours used are yellow and black. The yellow connotes a feeling of sensation. It's associated with joy, happiness, intellect, and energy. The yellow produces a warming effect, arouses cheerfulness, stimulates mental activity in the customers mind. Yellow is often associated with happiness. So it shows the reader that he will feel happy if he buys the product. The yellow is spread out evenly around the advert which makes it look aesthetic. The white is used on the text to create a good contrast to the black  background and it highlights the text making it look important and so it should be read by the customer. White is associated with simplicity so it shows the customer that he will have a feeling of simplicity if he buys and uses the product. The Black creates a dark and bold feeling showing the customer that he will become bold and unique from others if he has the product. The black is associated with power and elegance.

Modified Advert

The new colour red connotes power, determination, passion, desire, and love. The red changes the target audience of the advert from adults to couples. The red creates a romantic feeling in the customers mind. It shows the customer that he will love the product, it also shows that his or her partner will love it too. Red also creates a passion in the customers mind to buy the product. Red is a bright colour and so it looks very bold making the advert more aesthetic.