Advert Denotation And Connotation

 

                  Original Advert                                    Modified Advert

Original Advert

The colours used are yellow and black. The yellow connotes a feeling of sensation. It's associated with joy, happiness, intellect, and energy. The yellow produces a warming effect, arouses cheerfulness, stimulates mental activity in the customers mind. Yellow is often associated with happiness. So it shows the reader that he will feel happy if he buys the product. The yellow is spread out evenly around the advert which makes it look aesthetic. The white is used on the text to create a good contrast to the black  background and it highlights the text making it look important and so it should be read by the customer. White is associated with simplicity so it shows the customer that he will have a feeling of simplicity if he buys and uses the product. The Black creates a dark and bold feeling showing the customer that he will become bold and unique from others if he has the product. The black is associated with power and elegance.

Modified Advert

The new colour red connotes power, determination, passion, desire, and love. The red changes the target audience of the advert from adults to couples. The red creates a romantic feeling in the customers mind. It shows the customer that he will love the product, it also shows that his or her partner will love it too. Red also creates a passion in the customers mind to buy the product. Red is a bright colour and so it looks very bold making the advert more aesthetic.