Typography is the design of typefaces which allows us to communicate differently. Typography has to be picked for the right purpose and should communicate what is written more easily or with effect. Typography consists of typefaces used to portray text and add a special effect to the text making it more effective and persuasive.
Choosing the best typeface can be difficult, especially due to the fact that hundreds of new fonts are created every day. One of the major typeface classifications when choosing a font is if it is serif or sans-serif.
Type is a persuader, it makes the reader wonder and become encouraged by what is said. It attracts the readers attention and sets the style and tone of a document. it shows colours and has a meaningful effect on how the reader interprets the the words and typeface. It also emphasises the feeling of the page without the reader reading to interpret it.
TYPE IS: (http://www.will-harris.com/use-type.htm)
- TYPE IS YOUR PERSONALITY ON PAPER
- TYPE IS IMAGE
- TYPE IS POWER
- TYPE IS COMMUNICATION
- TYPE IS IMPORTANT
Serif Font:
A sans font is a font which has small decorative lines added to the ends of the letters which completely change the effect and visual view of the words. It makes it more stylistic, portraying a more traditional look.
Sans-Serif Font:
A sans-serif font is a font which does not have any small decorative lines added to the ends of the letters and so it has a simple and serious meaning.
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