Bentley Advert By Haris Ahmed

GCSE Key Concepts (MIGRAIN)

M-I-G-R-A-I-N

M - Media Forms 

I - Institution 

G - Genre

R - Representation 

A - Audience

I - Ideology

N - Narrative 

The key concepts in media studies are the areas you would discuss and considerate whilst analysing or creating an advert. They are the main concepts which make every advert different. The Acronym MIGRAIN can help us remember these concepts. Media forms is the type of media text you are analysing. Institution is the company brand advertising the product. Genre is the way the media text has been constructed. Representation is the choices made to portray in a media text. Audience is the group of people the media text is aimed at which will show some interest in it. Ideology is the set of ideas which show vision in the media text. Narrative is the way events in a story are put together in order to be portrayed to the audience.