Examples Of Advertisements
1) Toyota Prado
This advert is successful as it aims at a wide target audience and portrays the idea that the product looks good in every aspect and view. The idea that animals and people like it reinforces this very well. The slogan "Amazing from every point of view" anchors the advert stating the idea in formal and straightforward way. The use of actors/models is not exposed in the advert but normal and working class people are shown in the advert maybe to show what type of social demographic class will like and buy the product. The actors portrayed are looking at the car in different places which reinforces the use of the slogan. The colours used are very creative and are realistic. The safari represents the habitat of the animals and the cityscape represents the habitat of the target audience. The sky in the background provides a good contrast to the two locations and the silver car making them stand out more. Silver connotes luxury, purity and coolness.
2) Mitsubishi L200
This advert is successful as it emphasises the USP of the product in a creative way. The large image of interior compared to the small exterior emphasises and suggests that the inside of the car is much bigger than you expect. It also reinforces the slogan, "you'll feel bigger inside" portraying a double meaning. The extreme word bigger represents two things; one that there is more space inside the car, and the other that you will feel bigger and better when driving the vehicle. The measuring scale on the side of the advert also adds to the effect suggesting the large size of the inside. This advert uses colours like grey which connotes coolness, and luxury representing that the car is comfortable.
3) Chevrolet Captiva Xtreme Limited Edition
This advert is successful as it has a clear and obvious purpose and connotation. The car is in a small background of mountains suggesting that the car is more significant and important then the location of travel. And thats where the slogan comes in, "Don't let nature, make you feel insignificant". The slogan anchors the whole of the advert representing that nature will not make you feel insignificant if you are driving the product. And that is the USP which makes it unique within its industry. The silver color found on the car connotes luxury and uniqueness. it is also limited edition which is another unique selling point.
